https://www.olga.design/work daily 1.0 2026-01-17 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575063963300-PQ8AR3YML6GJSM0MXG53/Intro+banner+1-32c.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1768673250869-T8GUSEGZN9Z4CBG5D0GJ/oldlibrary-bigfile+%281%29.jpg Home - AI Incubator at Oxford University Press — managing AI innovation AI Incubator at Oxford University Press — managing AI innovation in publishing and education https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1768674419449-M5ZM4LQUX1LQBD44GJWP/Shipping-containers1.jpeg Home - BP Trading & Shipping Innovation Lab — AI Strategy, AI product & service design https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1698667297588-ASFRRTUQE0C8GYBATJJB/Sindalah+header+image.png Home - NEOM — defining visitor experience of a smart island, Sindalah — the 1st region of Neom to go live I led a team designing and activating digital experience strategy for Sindalah — the first region of NEOM to go live. The Service Blueprint we created became the one version of the truth that guided the implementation of the visitor experience. We worked in close collaboration with a diverse ecosystem of NEOM teams and external partners, such as product, tech & data, operations, business, marketing, finance, legal & compliance, as well as partners from hospitality, events, activities, transport, and many other sectors. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699553667540-5ZA1JAX9Y6SNQZ6J52TU/Unilever+gallery+image+preview.png Home - Unilever — the Future of Consumer Engagement Strategic collaborative engagement with senior leadership of Unilever responsible for consumer engagement https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699019480042-8HAWCJST53ZQ26U72JMW/offshore-wind-energy-infrastructure-1536x864.jpg Home - BP — the Future of Offshore Wind Farms https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1700064445880-4FTNEZTVINJROS4XE6DD/Mobility+vision+cover.png Home - BP — the Future of Mobility infrastructure The future of Mobility over the next 10 years and where bp want to play in that future. We focused on the infrastructure that will need to be in place to make that future possible and the services bp ecosystem can offer. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1768675499797-QKF86HVP9K4EY7YED2GV/robots%26humans+working+together.webp Home - BP — future of work at bp assets BP: 10 year vision and road map for the future of work at bp assets https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1605112564269-A2POC2QNDB7Z7GTNK8F9/Boys+learning+at+home+4.png Home - Itelligence & NTT Data: AI Learning Helper - future of personalised education https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699018712043-1Q0XSWHOXONML6ZG0STW/Innovation+-+colourful+hands+copy.png Home - BP Innovation Culture — behavioural experiments https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959436786-I9JR5S9T23KKF292W8G0/Shell+Person+Reflection+1500.png Home - Shell: developing product delivery methodology https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959228537-FFSOJ293PB0WZREA17KV/Hands+old+and+young.png Home - NHS Digital: improving social care for old people https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959578103-5VHVN921VZ7Q4CO4MH2N/Concert+Crowd+1500.png Home - Crowdmix: defining a service proposition for a social music app connecting artists with fans and brands https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959631187-7SAL72DTBH5WAMZ25G0U/Just+Eat+curry+1500.png Home - Just Eat: improving food delivery service for restaurants and customers https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575586732845-7OS59FVU4HUJ63WYUDVY/Citrix2.png Home - Citrix: streamlining workflows and improving collaboration of internal teams to provide better service https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575639723219-2KAXAL6SO4FIMYE1INZ8/LBG+intro2-32.png Home - Lloyds Banking Group: improving bank appointments https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1741537725718-RQ23H66NRA066XYRJ92H/OUPlogo++square.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694378384530-3GQEI52BUMH6MFFYA598/neom+logo+portrait+cropped.jpeg Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694378839950-F6LMA8S3J8BMOW98NE9O/unilever+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1638862282557-L7B25FUZJTADNBNIURNQ/bp_logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574952612538-7Y6I0EBHID9SDJ4Y7FY9/sky+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574952815381-VDPCQO6ZCY5H3JWXKTSI/nhs+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574952641203-YCQCI55QUAS0GKS681OI/vodafone_logo.png Home 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https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166578793-ERNDCL101XLDYWDKFFFQ/terra+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574953719941-G2UBZSOL6NXMBEZTAL4F/EY+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574956552092-DUPVSVWAKYRORBDOQSMM/shell_logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166671536-S7L6TRV8J4AMW732TIPQ/Schlumberger-Logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694379310883-3Q9NH13RKY8A2B0SW77C/NTT+data+logo.jpeg Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574877874052-DTO0KPJI8U16EESR7VKM/Olga+portrait+1500.png Home - Hello, I’m Olga I am a strategic design director based in London. I help companies design sustainable ethical and resilient solutions to complex problems, combining human-centred design and systemic thinking. I bring together business, design, technology, sciences and other unconventional disciplines to spark ideas and solve problems in partnership. I look at companies as complex interconnected ecosystems, orchestrating every aspect of product and service experience, as well as aligning organisational structures, processes, incentives and ways of working that enable it. I have worked in private and public sector, for agencies and directly for clients, on projects ranging from business transformation and cultural change in global organisations to defining a new service proposition for a fast-growing start-up. This experience gives me a well-rounded perspective on product and service design, strategic and system design, and helps to choose approaches that work best in each context and environment. I helped companies set up service design discipline and establish best practices for product and service design, leading communities of practice, mentoring and supporting design teams. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575565359707-3LS7WZ4V4MUNGWUVLI5E/LCC+logo+2.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575565312846-2GB40L7J7NQEAM4DXH1V/CSM+logo.png Home https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575565317166-LEDVXIIM0QMCYMYXWE2U/LBS+logo.png Home https://www.olga.design/about-me daily 0.75 2026-01-17 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574877874052-DTO0KPJI8U16EESR7VKM/Olga+portrait+1500.png About - Hello, I’m Olga I partner with companies to empower people and transform businesses with AI, to amplify their impact and growth. I design AI-powered products, services and operating systems. Strategic design leader and innovator with 15+ years of experience consulting for global companies, public sector organisations, agencies, and fast-growing scale-ups. Background in AI, strategy, customer and employee experience design, research, product, and service design, ecosystem design, business, data, and operations design. Over 6 years of working with AI, robotics, and sensors in innovation labs of global companies. I work with companies creating future solutions for people to live happier, healthier, and more fulfilling lives in harmony with our planet. Passionate about designing ethical, sustainable, and resilient solutions to complex problems. Skilled at leading cross-disciplinary teams to execute strategies and transform visions into reality, collaborating with diverse ecosystems of partners. I believe in the power of design to address complex challenges, bringing empathy, creativity, and collaboration to business transformation. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/082ae9dd-b26f-43d3-a470-aaea5f79cfad/CV+visual+-+my+journey+1.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/92ca8483-7b8d-4439-96b7-1ed2498e7254/bp-logo-black-and-white.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/785984b7-fccd-4e9f-9e78-81a3ecc4c95c/ps+logo+bw.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/df818ba5-5291-4bc4-be4a-a7984532d042/bp-logo-black-and-white.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/b2270829-2901-418d-ad21-02713c016cb6/UNDP_logo.svg+bw.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607201014809-WDKA9WXVZJVYGSQPXMUH/itelligence_logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607202299927-PM4OBTCRXB9MXJS3DZUD/NTT+Data+logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163049249-EQE4GDRYF58WFSMGOTZ2/shell_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163146543-B0CMPSMSOH2FBFNZ8D6T/Just+Eat-new_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163187362-KOL85FLMJP1XRPGR9ENU/nhs+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163715485-IERU9YQH6NX1LWPODHJ6/icis+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164306723-N0Y4ZH2JMRXZI2BGHQ8J/EY+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163935175-S57W0JCRWBH2G9IO2VNP/gsk_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164234717-C5FTUT60MKHJ9H32BQZ8/betsson_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576163754163-7AUUSTT6P4FQV1H7KO0F/moorfields_eye+hospital+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164372590-VD641ISPQOI050JZRXKK/Schlumberger-logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164413413-W7O1E824QX9IL5KPTV4L/Commerzbank_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164447003-8ZDJGBWTC3D1QAXJU7G1/lloyds_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164628198-IWXOQ74F9790OYYU3DX8/image-asset.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164671694-GSYSP1VPK3B61I708END/citrix-logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164708099-R8D133FC5AFU8PZ9YC8P/sky_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576164750765-LM7SYC8URN0PKKKZDMSZ/vodafone_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165087500-PF47KZ6H1H52I6D5VA2I/artstream_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165301219-US7C6TW9VTC1W16YHEET/hsbc-logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165402761-N5WP9A99A4WA9MQY9U8L/Marks_and_Spencer+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165437808-D80XCGVKEOLV91AZXCP8/mini-logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165472572-SVH6XU4XSY0X0Z488XVR/virgin_media_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165539266-ROVZPDAYZ95RT8W6UP79/Department_of_Health_and_Social_Care_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165609635-VROGJTJ585I8SWVUG9OM/fidelity_investments_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165575975-J55SVADEX01UEJWIK77H/house-of-fraser+logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165642094-TCR5IV41H3YAB7164A2M/Rosgosstrakh+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165676695-ERLXY3AOQA3SCMVD3RUJ/Barclays-logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/3f294b7e-da94-41b3-aa94-04a30fa71994/visa-logo_bw.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165820335-LLSM77EIO75TQGEZX7CH/waitrose-logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165861063-TTB6CR1Y0KY1MHYAQD20/dunnhumby+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165915988-070N757N74QBLU7JSLDD/first_direct_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576165952560-E52IY0SKN7K5SGCKJHM2/Exchange+and+mart+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166004643-TTX6ESGOHTJF2YFLFFSO/tesco_logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166213705-1LR254AC80WNR965M5D9/terra+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166245000-VESRL5B1V3B5J6G489IO/Russell_Reynolds_Associates-logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166299240-W7WFDCUR5ON20CRGST1B/HiFX+logo_bw.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166339184-6OPSA3A3BLF9YCDX0UB6/ucl+logo.png About https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607206399376-8XQC2K6JVLI7LHXUHFPV/Gosh-logo.png About https://www.olga.design/blog daily 0.75 2019-11-29 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290887106-J9M9RVLBXQU0ADDH8TVG/Stills22.jpg Blog https://www.olga.design/blog/2014/9/16/inspiration-paris-5nz6k monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410879589714-Y2R1D5J0UC5QDP96VIAO/image-asset.jpeg Blog - Inspiration: Paris https://www.olga.design/blog/2014/9/9/mid-century-classics-97hxp monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410291035751-0SKIFQT4BT7LRREWNHSQ/image-asset.jpeg Blog - Mid-Century Classics https://www.olga.design/blog/2014/8/25/ceramics-fe4a5 monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290461677-4YB5QOIDLT5ZD5OK80GW/image-asset.jpeg Blog - Using Ceramics https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410290470710-ZX9TK2ACNO8RN35FP8C4/image-asset.jpeg Blog - Using Ceramics https://www.olga.design/blog/2014/9/16/project-bryant-hill-gfts4 monthly 0.5 2018-04-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410880600169-W9ZEADW4SD0ANCRBCNCG/image-asset.jpeg Blog - Project: Bryant Hill https://www.olga.design/blog/category/Architecture monthly 0.5 https://www.olga.design/blog/category/News monthly 0.5 https://www.olga.design/blog/category/Interiors monthly 0.5 https://www.olga.design/projects-version-1 daily 0.75 2024-05-16 https://www.olga.design/nhs daily 0.75 2019-12-10 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574707157062-Q9WQD8C97L0U0KXEC8IM/Hands+old+and+young.png NHS Social care https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574708511437-UTHICLCBZHVJYN05WHEW/Value+Exchange+Map+2500.png NHS Social care Value Exchange Map shows all types of healthcare and social care available to old people and their informal carers and what they need to provide to receive it https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574709698764-OV7KA77ZH4J4GA1TE1I4/Journey+Matrix+-+user%2Bcarer+1500.png NHS Social care Experience Matrix shows all possible way to complete each step in the journey. It allows to quickly map out many scenarios and analyse pain points by highlighting individual journeys. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574710382398-9X8V92S5GJ8OMSXBZMCD/Emotions%26behavior+patterns-old+people+1500.png NHS Social care Emotional Map: emotional themes and behaviour patterns of old people receiving social care https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574710328959-RZN20QAAQHM3LABEKD4X/Needs%26wants-old+people+1000.png NHS Social care Emotions Map: needs & wants: this is another perspective on emotional map, focusing on possible solutions https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575978259894-9547M9LTS2PT90E933AA/Social+care+task+model.png NHS Social care https://www.olga.design/crowdmix daily 0.75 2019-12-10 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574724121632-P788VKBN9INSRKG9F8NG/Concert+Crowd+1500.png Crowdmix https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574804166894-SHW6OWAW642NLLRP5TSC/Artist+Ecosystem+Map+1500.png Crowdmix Service Ecosystem Map shows actors and stakeholders they interact with, their actions, motivation and contexts. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574808415005-0Y45TC5U640SKK8G1G5O/Value+Exchange+Map+-+complete+1500.png Crowdmix Value Exchange Map, all entities and all value types https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574809326431-T1PFAUW8LRAHKBMA0ZHJ/Value+Exchange+Map+-+Crowdmix+1500.png Crowdmix Value Exchange Map, Crowdmix: this map shows the value provided and received by Crowdmix when engaging with core types of users and business partners, with interpretation on the right. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574808819652-VKAZRI2M8OAA3Q7TMJ1T/Value+Exchange+Map+-+money+1500.png Crowdmix Value Exchange Map, Money: this map illustrates main sources of money in this ecosystem: fans and brands, how the money flows through the system and who accumulates it. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574809798674-EJQYQGRDJ0BGE6GFSBQ6/Value+Exchange+Map+-+content+1500.png Crowdmix Value Exchange Map, Content: this map shows how all types of music content are created, channelled and delivered to fans, whether it is live performance, recording, streaming or downloads. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574804991259-3L2APDD8R1TWC2713ITN/Crowdmix+Service+Blueprint_detail1+1500.png Crowdmix Experience Map shows experience of talent and influencers using the service https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574810681447-ZNB6F6CPYYSFN4H3AHP1/ServiceBlieprint_detail2+1500.png Crowdmix Service Blueprint shows what each supporting role needs to do to provide the service, flows and dependencies. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574806020062-K5YXZOO95IMT1KLRYYDR/Blueprint+%2B+stickers.png Crowdmix https://www.olga.design/shell daily 0.75 2026-01-17 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574812644545-QY6O0COETATSBEZDYFEL/Shell+Person+Reflection+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574866395147-KB5V876BUCG2LIHXKCIP/Designing+to+scale+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574848769728-OFCYQCT8OQTG9GWL6YH1/Shell+stats+1+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574848787378-7E8ATIMES5XYHUMOXMTT/Shell+stats+2+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574848807966-WVG96JNPG8XMAPK2TOZK/Shell+stats+3+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574848825631-84FM6BS9Q7ES39I17Y79/Shell+stats+4+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575676144024-FLHB1KGNK11L02945WED/Advanced+analytics+blueprint.png Shell High level Data-driven solution Blueprint https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575674133746-FOBLH5PBK82DAH9KKIO0/Tiny+Improvements.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575674978869-V09XYBBGDHTDV0KGMQBC/Improving+decisions+and+operations.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575674473623-1PVZ6JH5SXQ98O7PAUEW/Playbook+scope.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574865326947-KVWRPRPTJSH3F22O0FLU/Principle+1+-+Balanced+perspective+1500.png Shell - Balanced perspective 
at every stage of the product development lifecycle Desirability — Is there real demand? User needs, desires and expectations Feasibility — Can we do it? Is it sustainable? Technical capabilities, skills, infrastructure and resources Viability — Is it worth it? Business value vs. investment required https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574865348103-A2IO4LQALMTV1IZ56MAI/Principle+2+-+Develop+product+in+context+of+ecosystem+1500.png Shell - Looking inward and delivering outward Shell context — insights, infrastructure, product adoption, knowledge sharing, planning product in context of product lines The world — benchmarking our products against the best in the market https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574865363043-LZT9JGYVKM6NYHIKYQNJ/Principle+3+-+outcome+vs+output+1500.png Shell - Focus on business and user outcomes Product vision contributes to a larger business strategy Objectives — not features: focus on solving business and user problems rather than product ideas, activities or deliverables Changing mindset from project to product thinking: from delivering projects, based on given requirements on time and budget, to creating products and long term value https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574865377962-L6FN02EG06C4BVKKVR6Q/Principle+4+-+always+learning+1500.png Shell - Always learning Continuous reflection and improvement: evolving ways of working, e.g. retrospectives Everybody has a voice: our teams are inclusive and diverse Permission to fail and learn: providing a safe environment to try new ways fo working Flexible and nimble product planning: road map, plans and priorities reviewed regularly Learning from other teams at Shell and external organisations Curiosity: always looking for a better way https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574868753603-JKNPUM9561PJU5REQ2B4/Product+teams+1+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574868769574-PO7PAVTAIHUNLMSOIDLG/Product+teams+2+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574868778598-KT5LZ7GW8V29GOE6JUIV/Product+teams+3+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574868794810-L18F9LHW9N8VF56FBA1B/Product+teams+4+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649499681-CRE7MTUYVKHZ0ZHRQ4MQ/Product+delivery+lifecycle+photo.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649038742-FNCJ6E6FXMWK0XV82U35/Product-delivery-stages-overview.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649036037-XVBWN9Q9TWBBNA9TIDAB/Product-delivery-stages-1.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649035985-Z8ZRZAQPS1S7NCE65P0A/Product-delivery-stages-2.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649036952-XOGJ2X290KDWSA2SAFCI/Product-delivery-stages-3.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649037038-2O0RGU1SVQ90J3CYN3A8/Product-delivery-stages-4.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649037861-1MQBY60VD2OG512B3J60/Product-delivery-stages-5.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649037951-PYP85D3NSIUZPBDAXDYL/Product-delivery-stages-6.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575649038741-JFLER51T62KIXWZ38KC0/Product-delivery-stages-7.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574866678930-DNMZOBNTN8G7D9BSU1LT/Elevating+design+from+product+to+strategy+1500.png Shell https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574867708658-OAJWN9HO3F6TCQDL83B2/Design+strategy+layers+1500.png Shell https://www.olga.design/read-me daily 0.75 2019-11-27 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me https://www.olga.design/contact daily 0.75 2019-12-06 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575551690381-GDAPNEUF1VSQO8H10O2N/Intro+banner+3-21.png Contact-form https://www.olga.design/experiments daily 0.75 2020-12-07 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607276401759-VBUD7LQLU1FYR8MBQX6C/Faust+cover+2.png Experiments https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607277682417-16BOCVCNKU6UWVJ818AA/Faust+cover+1.png Experiments Close-ups of the book cover https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607280965496-4RNOAIGQ344IHLYLBFBD/God+and+Mefisto+2.png Experiments The demon Mephistopheles makes a bet with God: he says that he can lure God's favourite human being (Faust), who is striving to learn everything that can be known, away from righteous pursuits. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607283827411-KAFSYE5SGR5Z5I97LVKI/German+tavern.png Experiments Mephisto takes Faust to a tavern in Germany, where they are attacked by the locals. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607284263510-RT5IIMZQXJRZTMOWRHA6/German+tavern%2BS.png Experiments https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607283051189-GAKEJRMSCLD4T23SUOOE/Dancing+with+ancient+gods%2C+fire+in+a+palace.png Experiments Dancing with ancient gods accidentally started a fire in a palace https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607284724648-8C2Z2JI4NU774NC74J99/Battle+with+medieval+knights.png Experiments Battle with medieval kings. Flood in the the mountains, Faust and Mephisto escape. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607285123405-0SQ8RLOF9CTUAHQZR34B/Battle+with+medieval+knights%2BS.png Experiments https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1607282699501-LZN3TOLU747J1PYUP34T/Death+of+Faust.png Experiments Faust goes to Heaven, for he loses only half of the bet. Angels, who arrive as messengers of divine mercy, declare: "He who strives on and lives to strive / Can earn redemption still". https://www.olga.design/intro-2 daily 0.75 2019-12-04 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg Intro https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380936909-3NDYSVN9D7FZDQHHCO0P/image-asset.jpeg Intro - RESIDENTIAL Add a description of your services here. Cum sociis natoque penatibus et magnis dolor sit amet. Natoque penatibus et. Cras justo odio, dapibus ac facilisis in, egestas eget quam. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380988400-7DYABALOM24UK4TSXH5L/image-asset.jpeg Intro - COMMERCIAL Add a description of your services here. Cras mattis consectetur purus sit amet fermentum. Justo odio, dapibus ac facilisis. Cum sociis natoque penatibus et magnis dolor sit amet. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412381139286-DM6BAWCRHNKPBLGZ3QER/Lima01.jpg Intro - HOSPITALITY Add a description of your services here. Penatibus et magnis natoque penatibus. Vivamus sagittis lacus vel penatibus augue laoreet rutrum faucibus dolor auctor. https://www.olga.design/careers-1 daily 0.75 2019-12-04 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410211320490-406ZQFQSXK2C1HEM4F70/Wythe01.jpg Copy of Careers https://www.olga.design/team-1 daily 0.75 2019-12-05 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575071067218-J6CNBE7F4ECNP63A6M7E/Intro+banner+3-21.png Copy of Team https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575069126441-P8SPUUPVKVJ1WIVZ48N6/Olga+portrait+1500.png Copy of Team - Jared Gordon Partner, Architecture https://www.olga.design/citrix daily 0.75 2019-12-10 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575580162764-M539DPTY53XUT20SWBKN/Citrix2.png Citrix https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575582857772-ZGFGMPTZK0A1M5UAM6OQ/Citrix+Experience+Map.png Citrix Experience Map shows workflows for internal teams and their typical interactions and exchanges https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575583711842-RTMT78IYNPI11P2K8GLF/Citrix+Experience+Map-detail2.png Citrix Migration and Upgrade journey: this is a linear process where clients can decide whether to continue, upgrade or leave. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575583256257-0AI6VKO7N9HQF74DGCZZ/Citrix+Experience+Map-detail1.png Citrix Monitoring and Management cycle: this stage is the core part of the service, where teams go through a staged rollout, training and support cycle. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575583729488-RPC8YNZ9P1XEOULU8HML/Citrix+Experience+Map-detail3.png Citrix Legend: I chose the London underground styling, because it was perfect for showing linear and circular parts of user journeys, milestones and connection points to illustrate workflows and collaboration opportunities. 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https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166299240-W7WFDCUR5ON20CRGST1B/HiFX+logo_bw.png CV-long https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1576166339184-6OPSA3A3BLF9YCDX0UB6/ucl+logo.png CV-long https://www.olga.design/bp-innovation-culture daily 0.75 2024-05-16 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694381977873-8FKJQP238IZDH7CJ9YEN/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_04.png WIP — Innovation Culture https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694381978087-O8IJ9C48T55MC3ENWJRH/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_05.png WIP — Innovation Culture https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694382143766-7AHIVBHVXE7AQTFPPW39/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_06.png WIP — Innovation Culture https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1694382141914-7BSYRSC9QAESJVMZM7J4/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_07.png WIP — Innovation Culture https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/0bf6a53a-6a11-4be4-9d6b-c9bb57f2bee1/NEOM+research+1.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/5d25e351-8a36-4f3a-9817-8804eb6e97c4/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_10.png WIP — Innovation Culture https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/b4c14586-f50d-4e94-a384-a7b227eae50b/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_15.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/125dfc88-1aca-4a8c-9440-b9aa7a5e7133/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2_Page_16.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/285f258c-25ee-4ce6-b82e-12677afcdd43/DREAM__-_Macro_Journey_%28Day_1%29_TheyDo_Export_26-10-2023+copy.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/55503a3e-fbe1-4b7f-91d9-bef27d9662d8/Tour+Operator+-+Dream+%2B+Persona+screenshot.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/9aaf487e-1a1d-46e7-ae5a-21af79c23194/Sindalah+visiutor+journey+-+select+transfer+-+screenshot++-+w.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/d93e3222-6e3a-49da-aed7-f2763d6627a2/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2.020b.png WIP — Innovation Culture - Make it stand out Ecosystem of teams and partners we have engaged with while designing visitor experience https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/980a87d7-e1ff-4041-81da-697e7d6c11be/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2.022b.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/05ec5268-cb5a-4c63-a924-415d3407d071/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2.001.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/117c771c-8c3e-4346-b1e1-718d0eb562bb/NEOM+Tourism+--+designing+visitor+experience+of+Sindalah+OG+v2.025.png WIP — Innovation Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.olga.design/work-new-layout daily 0.75 2024-06-03 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1698667297588-ASFRRTUQE0C8GYBATJJB/Sindalah+header+image.png Work (New layout) - NEOM: defining Visitor Experience of Sindalah island (Copy) I led a team designing and activating digital experience strategy for the first region of NEOM to go live. This work involved research and service design. The Service Blueprint we created became the one version of the truth that guided the implementation of the visitor experience. We worked in close collaboration with a diverse ecosystem of NEOM teams and external partners, such as product, tech & data, operations, business, marketing, finance, legal & compliance, as well as partners from hospitality, events, activities, transport, and many other sectors. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699553667540-5ZA1JAX9Y6SNQZ6J52TU/Unilever+gallery+image+preview.png Work (New layout) - Unilever — the Future of Consumer Engagement (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699019480042-8HAWCJST53ZQ26U72JMW/offshore-wind-energy-infrastructure-1536x864.jpg Work (New layout) - BP — the Future of Offshore Wind Farms (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1700064445880-4FTNEZTVINJROS4XE6DD/Mobility+vision+cover.png Work (New layout) - BP — the Future of Mobility (Copy) The future of Mobility over the next 10 years and where bp want to play in that future. We focused on the infrastructure that will need to be in place to make that future possible and the services bp ecosystem can offer. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1699018712043-1Q0XSWHOXONML6ZG0STW/Innovation+-+colourful+hands+copy.png Work (New layout) - BP Innovation Culture — behavioural experiments (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1605112564269-A2POC2QNDB7Z7GTNK8F9/Boys+learning+at+home+4.png Work (New layout) - Itelligence & NTT Data: AI Learning Helper (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959436786-I9JR5S9T23KKF292W8G0/Shell+Person+Reflection+1500.png Work (New layout) - Shell: developing product delivery methodology (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959228537-FFSOJ293PB0WZREA17KV/Hands+old+and+young.png Work (New layout) - NHS Digital: improving social care for old people (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959578103-5VHVN921VZ7Q4CO4MH2N/Concert+Crowd+1500.png Work (New layout) - Crowdmix: defining a service proposition for a social music app connecting artists with fans and brands (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1574959631187-7SAL72DTBH5WAMZ25G0U/Just+Eat+curry+1500.png Work (New layout) - Just Eat: improving food delivery service for restaurants and customers (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575586732845-7OS59FVU4HUJ63WYUDVY/Citrix2.png Work (New layout) - Citrix: streamlining workflows and improving collaboration of internal teams to provide better service (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1575639723219-2KAXAL6SO4FIMYE1INZ8/LBG+intro2-32.png Work (New layout) - Lloyds Banking Group: improving bank appointments (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/1638862773532-1AKNG7GI01GAZBBP2X73/Person+on+Wind+turbine.png Work (New layout) - BP: 10 year vision and road map for the future of work at bp assets (Copy) https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/24605cf0-c1bc-44b1-b0a2-6b56b913ce47/offshore-wind-farm-aerial-high-angle.jpg Work (New layout) - BP: the future of offshore wind as part of sustainable energy ecosystem Co-creating a vision and a road map for technology-driven innovation in offshore Wind over the next 15 years. I worked with a group of VPs of Digital Sciences and their teams as well as sustainability, wind energy, business, and technology experts. Outcomes: inspiring vision with a comprehensive set of propositions defining how it will work; capabilities, and management systems required. The road map to the future, including experiences and technology investment recommendations over the next 15 years. https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/d2bc9642-2d59-4e54-9eb1-489906a12a79/Final+-+strategic+experience+ideas.png Work (New layout) - Unilever — the Future of Consumer Engament I led a strategic design project to co-create a vision and a road map for technology-driven innovation. I worked with a group of VPs of Digital Sciences and their team as well as sustainability, wind energy, business, and technology experts. We aligned on the current wind energy ecosystem, its challenges, and opportunities, in the context of future trends impacting energy. We co-created an inspiring vision looking 15 years ahead and translated it into a set of propositions, defining all capabilities and management systems required. We crafted the road map to this future, making technology investment recommendations over the next 15 years. https://www.olga.design/services-copy-1 daily 0.75 2024-06-18 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410209232219-Y3G9CSHANEQWI5VEOEWC/NT03.jpg Services (Copy) https://www.olga.design/services-for-startups daily 0.75 2024-07-16 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410209232219-Y3G9CSHANEQWI5VEOEWC/NT03.jpg Services for Startups https://www.olga.design/ai-assistant daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/303bd3d8-f71f-4427-bb08-4c5a4d361e41/Background+Services.jpg AI Mentor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.olga.design/ai-partner daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410209232219-Y3G9CSHANEQWI5VEOEWC/NT03.jpg AI Partner https://www.olga.design/ai-coach daily 0.75 2025-01-19 https://images.squarespace-cdn.com/content/v1/5ddbff4cede25e53237bbda4/303bd3d8-f71f-4427-bb08-4c5a4d361e41/Background+Services.jpg AI Coach - Make it stand out Whatever it is, the way you tell your story online can make all the difference.